About Fractal AI and Our Mission

WHAT IS OUR VISION

Robust AI, Safe for Society

We work with industry, educators and the government to provide advice, guidance and expertise on the implementation of robust AI. We work with public perception to ensure everyone, from developers to users, can understand the complexities of AI and its effects on them as individuals and on society as a whole. Within our interdisciplinary team, we discuss AI across different fields and work with the philosophical and psychological principles that underpin human-centered AI.

Founder

Dr Marie Oldfield

Dr Marie Oldfield is the Director of Oldfield Consultancy, Head of FractAI and the creator and founder of the Professional AI Accreditation, AI Frameworks and AI Methodology.

Dr Marie Oldfield, CStat, CSci, SFHEA, APAI is a keynote speaker and published expert in AI.

Dr Oldfield is a recognised, published AI and Ethics Expert, serving as a trusted advisor across national and international standards, government, defence, and legal sectors. Dr Oldfield works at the forefront of ethical AI, acting as liaison for AI policy and standards both nationally and internationally.

Dr Oldfield is passionate about giving back to the global community through extensive pro bono work, with a focus on ethical AI, education, poverty, children and mental health.

Co-Founder

Murray Webster

As a Director of FractalAI, I am proud to be making positive contributions to the direction of AI research and safety in the UK. I hold a master’s degree in European Studies from the University of Gothenburg with a specialisation in European digital law and its relationship to emerging technologies like AI and blockchain. I am also the founder of NoWare Consultancy, which helps start-ups and small businesses in Sweden stay compliant in the fast-changing world of digital regulation.

Co-Founder

Dr Alicia J M Colson

Alicia is an ethnohistorian and archaeologist interested in how people organise their mental worlds, worldviews and relationships with the places they inhabit. Her work brings together archival research, fieldwork and digital tools to explore how ideas about “the Other” – human and non-human – are created and reinforced. She’s worked on topics ranging from Indigenous knowledge, archaeological theory, identity, the past in the archaeological record, visual culture and how looking at the past helps us question the categories we use today for people, animals and even technologies.

Board Members

Maha Abdelkhaliq

As Co-Founder and Managing Director of StudyTec Technology Solutions, Maha Abdelkhaliq has played a key role in advancing data science and AI literacy through strategic partnerships with corporates, government entities, and globally recognised institutions. With expertise in higher-education consulting, workforce development, recruitment, and NGO leadership, she brings a multidimensional perspective to shaping learning ecosystems and elevating professional standards.

Maha drives the integration of emerging technologies within companies and institutions, supporting digital transformation initiatives and developing workforce competencies to meet the demands of the future of work.

Dr Peter Winter

Peter Winter is a Senior Research Associate in the Business School at the University of Bristol and an interdisciplinary social scientist of AI and digital twins. He holds a PhD in Sociology with specialist training in Science and Technology Studies (STS) from the University of Sheffield. His work examines how algorithmic systems, computer models, and simulations – particularly digital twins – translate bodies, environments, and work into data and dashboards, and how these choices shape evidence, risk, and responsibility in practice. He has published in journals including Risk Analysis, Science & Technology Studies, and Medical Humanities. Across this work, he brings an STS lens to FractAI’s mission, helping to shape AI that is explainable, auditable, and accountable to people and public value.

Ruby Rose Walker

Ruby Rose is an internationally recognised coach who partners with leaders, founders, and organisations to unlock potential at both the individual and organisational levels—driving intentional leadership, meaningful impact, and next-level results.

Having lived and worked extensively in Asia, Australia, Europe, and the UK, Ruby Rose’s global and diverse experience has shaped her coaching approach. Her work with clients is personalised, designed to help them unlock their full potential—both in life and business—and is strengthened by her in-depth understanding of the nuances of international work environments.

Prior to founding AALIGN, Ruby Rose’s career spanned leadership roles in the technology space, working across companies at various stages of growth, from start-ups to multinational corporations. She has extensive experience in building and scaling global technical support functions and leading multilingual teams. Ruby Rose has a proven track record of driving operational excellence and fostering high-performing, inclusive teams in fast-paced environments. Drawing on her experience leading diverse teams and driving strategic initiatives globally, she helps individuals and organisations build strategic clarity, balanced ways of working, and the adaptive leadership required to thrive in fast-paced environments.

Dr Ville Kokko

Ville V. Kokko finished his Ph.D. in philosophy at the University of Turku at the end of 2025 and is looking to start research applying philosophy of mind and philosophy of agency to artificial intelligences.

Professor Zahir M. Hussain

Zahir M. Hussain got BSc and MSc degrees in Electrical Engineering from the University of Baghdad; and got PhD in Electronic Engineering from the School of Engineering Systems, Queensland University of Technology (QUT), Australia in 2002. In 2001 Zahir joined the School of Electrical & Computer Engineering, RMIT University, Australia and led a 3G communication project (joint project between RMIT and NEC). On 01/01/2005 he was promoted to Associate Professor of Signal Processing at RMIT. He contributed to over 300 publications, and received an ARC Discovery Grant 2005-2007 (from the Australian Research Council), RMIT Publication Awards in 2005 and 2006, and RMIT Teaching Award in 2007. Zahir is a senior member of IEEE and Australian Computer Society; Chartered Scientist at IST, UK (approved by the British Science Council). He is a reviewer for leading journals, and an editor for MDPI Sensors and Information (2019-2024). He supervised 30 PhD’s and examined over 70 international PhD’s. In 2010 he left Australia for family reunion and joined University of Kufa, while RMIT granted him professorship (adjunct), 2010-2013. From 2014 till 2023 he worked with Edith Cowan University (ECU) as a professor (adjunct) of engineering. In 2023 he returned to Australia then delivered the course of “Instrumentation & Measurement” on ECU campus. His main research interests are Signal Processing & Artificial Intelligence, Computer Science & Engineering, Electronics, Communications, and Applied Mathematics.